Gucci Launches New Guilty Black Fragrance

March 2, 2013




Gucci is launching the new Gucci Guilty Black scents for men and women, after much success with the first Gucci Guilty launch in 2010.

The new ad campaign continues to play with the idea of giving into indulgence but will take it a bit further with Guilt Black. Stars Evan Rachel Wood and Chris Evans are shown skidding across a dark road – she in a white car, he on a motorcycle – and when the wheels stop spinning, they succumb to a moment of passion in the backseat of her vehicle.

Gucci creative director Frida Giannini said director and comic book artist Frank Miller and photographers Mert Alas and Marcus Piggott “create an amazing chemistry between Evan and Chris and bring the story to life just as I had imagined it – sexier and darker, full of provocation.”

The Gucci Guilty Black women’s scent is a creamy and warm oriental floral featuring red fruits and pink pepper in the top notes, lilac and violet in the heart, and patchouli and amber as base notes. The new men’s scent is a fougère that opens with coriander and lavender over a heart of orange flower, neroli and aromatic notes, with a base of patchouli and cedarwood.

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